03 · DIRECTION
YOUR MARKETING SHOULDN'T LIVE ENTIRELY IN YOUR HEAD.
Direction starts from $4,500 plus GST a month.
Ongoing senior marketing direction for businesses with an internal team or trusted specialists.
I set the priorities, translate them into clear briefs, review the work and help you make the commercial decisions. Your team and suppliers own implementation.
IT IS A RHYTHM, NOT A DOCUMENT.
A useful strategy gets better as we learn. The first month gives us direction. The next two show us what the business does when the plan meets real life.
It is a monthly rhythm where priorities stay clear, decisions get made and the work keeps moving.
HOW IT RUNS.
01
A WEEKLY CALL WHERE DECISIONS GET MADE
Thirty minutes with whoever runs your marketing. Not a status update. Decisions, answers and a clear plan for the week ahead.
02
TARGETS AND A MONTHLY READ AGAINST THEM
Each month, an honest read on whether it moved, why it moved and what we should do about it. Written in English, not abandoned on a dashboard.
03
A STOP LIST THAT STAYS CURRENT
The most useful thing I give many clients is permission to stop doing things. Revisited every month.
04
SPECIALISTS WHO KNOW WHAT GOOD LOOKS LIKE
I brief your agencies and freelancers, review their work and ask the questions nobody should be discovering after launch.
05
A MARKETING PERSON WHO GETS BETTER
I explain the reasoning behind every decision. The aim is to help your team make better calls without me.
06
ONE PLAN EVERYONE CAN FIND
One living document covering what we are doing, why we are doing it and what has changed.
Revolutionary stuff.
IS DIRECTION THE RIGHT FIT?
Direction is a good fit when these five things are true. If most of them are not, the honest answer is usually an Audit first.
If it is not a fit, I will say so before either of us spends the money.
The business has an internal team or reliable specialists.
One person can approve priorities and budgets.
Access and information can be supplied promptly.
The team has the capacity to carry out the agreed work.
The owner wants senior direction without employing a full-time marketing executive.
WHAT DIRECTION IS NOT.
Direction is not an outsourced marketing department. It does not include any of the following.
Where temporary help is needed to activate a specific recommendation, that may be scoped privately after an Audit. It is fixed-term, separately priced and not an ongoing service.
Recurring social posting.
Routine email production.
Website administration.
Graphic design or development.
Data entry.
Indefinite project management.
THE TERMS, PLAINLY.
Direction is not for you if the business is pre-revenue or what you really need is another pair of hands.
I'll tell you that before either of us spends the money.
TALK TO MEWe agree the scope and the boundaries together before we start, so you know exactly what's covered and what isn't. Each month you get a short read on what was decided, what moved and what's next.
From $4,500 plus GST a month, invoiced monthly in advance.
Three-month minimum, because the work needs enough time to meet real life.
Your team and suppliers own implementation. I set the direction, write the briefs, review the work and help you make the commercial decisions.
Shopify is the exception. If the site is part of the problem, I can strategise, design and build it as a separate piece of work.
No commissions or referral margins. If you need another specialist, I will tell you and help you find one.
If you have completed an Audit, we skip the ramp-up and begin with the priorities already clear.
Direction requires one nominated decision-maker, one central place for feedback and agreed approval timeframes. Client delays, missing access or unavailable internal resources may move the delivery schedule.
Anything outside the agreed scope is only taken on once the scope, timing and fee have been approved.
SENIOR DIRECTION, EVERY MONTH
DIRECTION
FROM $4,500 + GST A MONTH
For businesses with capable people who need senior decisions, better priorities and clear briefs. Your team and specialists own implementation.
Three-month minimum.
TALK TO MEFOR MORE MOVING PARTS
EMBEDDED DIRECTION
ON APPLICATION
For businesses with more moving parts than one senior brain can hold in a day. I manage the marketing function from the outside.
Senior direction without recruiting another permanent executive.
ASK ABOUT ITBoth options give you senior marketing direction without the salary, recruitment and onboarding of another permanent hire.
WHAT IT LOOKS LIKE WHEN IT WORKS
Pure Candle Supplies originally came to me for a Klaviyo tune-up. The numbers showed that email was only part of the opportunity.
I built the marketing plan with the team, oversaw the agencies, set the measures and strategised, designed and built the new Shopify site.
50%
growth in one calendar year
Pure Candle Supplies
+57%
net revenue ahead this year
Pure Candle Supplies
TELL ME WHAT'S GOING ON.
What is landing on your desk that should not be there?
We will spend thirty minutes looking at what the team can already handle, where decisions are getting stuck and what keeps finding its way back to you.
Then I will tell you honestly whether Direction is the right fit, whether you should begin with an Audit, or whether you need something else entirely.
You'll receive an answer from me within one business day.
