02 · INSIDE THE NUMBERS
CLARITY AUDIT
Six answers, in plain English, about where your money is actually going.
YOU HAVE THE NUMBERS. NOBODY HAS CHECKED WHETHER THEY'RE TRUE.
The Snapshot shows me what a customer can see. The Audit lets me get inside the business and test what is really happening.
Every platform reports its own success. Each one takes credit for the same sale, and none of them mentions what it cost you.
I go through spend, revenue and enough history to mean something, then check whether the tracking underneath it can be trusted.
You get one honest read of the whole picture, and a plan ordered by what will actually move.
WHAT YOU GET
01
WHAT CUSTOMERS SEE
The full outside-in journey, from the first visit to a full cart, including the site, search, ads, content and what happens when someone tries to buy.
02
WHAT EACH CHANNEL RETURNS
Spend, revenue and enough history to mean something. Not whatever number the platform has awarded itself.
03
WHETHER THE TRACKING CAN BE TRUSTED
Before either of us acts on a figure, I check whether the measurement is telling the truth. The dull bit nobody does, which is usually why it matters.
04
WHERE MONEY IS LEAKING
Each problem named, with a dollar figure beside it where the data allows.
05
WHAT YOUR LIST IS WORTH
What the list is doing, what it is not doing and where the opportunity sits.
06
WHAT TO DO NEXT
A ranked plan covering what to stop, what to fix, what to leave alone and what to do next.
Plus an hour with me to argue about it.
THE SLIGHTLY BORING BUT NECESSARY BIT
I'LL NEED READ-ONLY ACCESS TO WHAT YOU ALREADY USE.
I'll send clear instructions for each one.
Most clients have it sorted in about twenty minutes.
- Google Analytics and Search Console
- Your advertising accounts
- Your email platform
- Shopify, another ecommerce platform or your booking system
- Any reporting tools the business relies on
If access is likely to hold things up, begin with the Snapshot instead. It only needs your website address, and the $595 comes off the Audit if you upgrade within 30 days.
WHAT THIS CAN FIND
Flower Bowl had 6,700 people sitting on an email list that nobody was emailing.
WITHIN ONE QUARTER, THAT LIST WAS GENERATING 15 PER CENT OF ONLINE REVENUE.
No new channel. No new audience. Just an existing opportunity nobody had picked up yet.
SEE WHAT YOU GET
SIXTEEN PAGES. THIRTEEN SECTIONS.
A real Clarity Audit with the client detail taken out, from channel returns and tracking through to the top ten and the ninety-day plan.
The written findings show as blocks and the figures as dashes. Hover the document to stop it scrolling.
$975
You are paying half. The other $975 is invoiced when the audit lands.
- Read-only access to your platforms, with instructions sent for each.
- A written audit, then an hour with me to work through it.
- Already bought a Snapshot? The $595 comes off this price.
HOW IT WORKS
$975 now, $975 when the audit lands. You are not paying for the whole thing before you have seen any of it.
You get the written audit, then a recorded video where I walk you through it in my own words. Watch it when it suits and share it with whoever needs to see it.
Then we talk. A proper call once you have had time to sit with it, so the conversation is about what to do rather than what it says. The balance is invoiced when the audit is delivered.
