THE CLARITY AUDIT
THE PROBLEM IS RARELY THE ONE YOU CAME TO FIX.
You came for more ads, a new website or someone to run your socials. Let's make sure that's actually the thing first.
In fourteen business days you'll know what's making you money, what's wasting it and exactly what to do next, in order. No more guessing, and no more paying for things because everyone else seems to be.
SIX IN A ROW
WHAT THEY ASKED FOR. WHAT THEY ACTUALLY NEEDED.
Six businesses in a row came to me for a campaign, a platform or a website. Every one had already talked to two or three agencies. Every time, the real problem was one floor down.
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WHAT THEY CAME TO ME FOR
01Social media management
WHAT THE AUDIT FOUND
The audit showed email was driving the awareness, the traffic and the sales. Not social. That is where the time went instead, and the return was instant and has kept growing.
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02
A marketing plan for outward-facing initiatives
There was no process from lead to quote to closed deal. No amount of new marketing was going to help until there was something for it to feed.
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03
A new website design
They did need one. They needed a sales and pricing strategy first, short term and long, or they would have rebuilt the same problem in a nicer font.
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04
Paid ad management
$5K a month going into a channel with almost no reporting, landing on a slow site that was bouncing people straight back out. It was never the ads. The foundation and the customer journey had to come first.
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05
Klaviyo email management
They did need it. It was one piece of the puzzle. A niche business with real room to grow, and nothing joined up, planned or happening consistently anywhere else.
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06
More ad spend, which really meant more sales
Conversion was low. It needed a site update, a customer journey and correct data on every product. Not a bigger budget. The new site converts better, and now scaling actually works.
If one of those made you wince, that's probably yours.
THE PATTERN
The Growth Stall Loop.
Almost every business I audit is somewhere on this circle, and most have been going round it for two or three years without anyone naming it.
Nobody decides to enter the loop. You get into it by making four sensible decisions in a row.
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01
Unclear narrative
Direction fades. Decisions become gut calls.
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02
Spaghetti strategy
Brand fragments. Messaging drifts.
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03
Reactive marketing
Urgency replaces strategy. More activity, less impact.
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04
Stalled growth
Effort increases. Momentum disappears.
The work isn't finding more to do. It's working out which part of the circle you're on, and getting off it.
The way outTHE WAY OUT
The way out of the stall.
Direction. Alignment. Momentum.
Answers the centre
Phase 01
Direction
Solves Disconnect
Find the real problem, what's working, what's wasting money and what to stop.
Delivered as your Clarity Audit, with a clear direction.
Answers 02 + 03
Phase 02
Alignment
Solves Inconsistency
One plan, one message and one key action, so everyone pulls the same way.
Follow the plan and watch your activities line up.
Answers 04
Phase 03
Momentum
Solves Stalled growth
Growth you can repeat, at a pace your team can actually carry.
Yours to own, with me as your strategic partner or with your team in-house.
THE OUTCOME
Growth with clarity.
WHAT YOU GET
EVERYTHING YOU NEED TO ACTUALLY DO SOMETHING ABOUT IT.
Yours to keep, and yours to hand to whoever does the work. Your team, another supplier, or me.
01
THE REPORT
21 designed pages covering every channel, your tracking, your website and your competitors. Plus one page that tells you what to do if you read nothing else.
02
STOP, PAUSE, GO
My favourite page. What to stop paying for, what to park for now and what to start this week.
Doing less is usually part of the plan.
03
YOUR ACTION BOARD
Every recommendation in order, each with a step-by-step guide your team or your web person can follow without having to ring me.
04
THE WALKTHROUGH AND THE CALL
A recorded video of me talking you through it. Then a proper call once you've had time to sit with it, and argue with me if you want to.
SEE WHAT YOU GET
GO ON, HAVE A SNOOP.
This is the actual template every Clarity Audit is built on, with the client detail swapped for placeholders. Same pages, same order. Yours comes back filled in with your numbers.
Hover the document to stop it scrolling.
WHAT'S IT WORTH?
A month of ads pointed at a site that doesn't convert. A rebuild you didn't need. A hire for the wrong job.
ONE WRONG MOVE USUALLY COSTS MORE THAN THIS.
The audit tells you which of those to skip, before you've paid for any of them.
WHAT HAPPENED NEXT
+57%
total sales, year on year
They asked for a Klaviyo tune-up. They needed one plan connecting the team, the agencies, the journey and the site.
Pure Candle Supplies
+77%
loyalty revenue
Sign-ups were growing, so loyalty looked healthy. The real question was whether members were buying more often.
Natural Supply Co
15%
of online revenue
They assumed growth meant another channel. It was 6,700 subscribers nobody was emailing.
Flower Bowl
GOOD ADVICE SHOULD SHOW UP IN THE NUMBERS.
IN THEIR WORDS
DON'T JUST TAKE IT FROM ME.
Belle at Brand Tales has and continues to be a game changer for our business. If you are a business owner wearing too many hats and need to turn your ideas into execution, Belle will shape your ideas into measurable results, delivering growth and value for every dollar invested.
Belle has transformed our business. She is so insightful and has this incredible ability to quickly identify where the cracks are in a business, and find solutions to fix them up. Her reporting is top notch, as is her communication. There is no one I'd rather have in my business' corner than Belle.
Over 9 months Belinda truly became a part of our team and really helped put our strategy into action during a time where our team was under-resourced. She instantly got stuck into the work of crafting content with strong storytelling at its heart and we saw incredible results and improvements across our digital channels as a result. Couldn't recommend her more.
HOW IT WORKS
FROM HELLO TO A PLAN IN ABOUT THREE WEEKS.
No lock-in, and no retainer sneaking in the back door.
01
BOOK A FREE CLARITY CALL
Thirty minutes. I'll tell you whether the audit is the right next step, and if it isn't, I'll say so.
02
PAY HALF TO START
$1,475 plus GST. You're not paying for the lot before you've seen any of it.
03
GIVE ME READ-ONLY ACCESS
One checklist with instructions for every platform. I can look, I can't touch.
04
I DO THE DIGGING
Fourteen business days, counted from the day your access is sorted.
05
YOU GET THE LOT
The report, the walkthrough video and your action board. Then we talk it through.
06
PAY THE BALANCE
Invoiced when your audit lands.
Everything in it is yours to keep.
IS THIS YOU?
I'd rather tell you now than three months in. If you're pre-revenue there's nothing to audit yet, and I'd be charging you for an opinion.
And if you want someone to agree with a decision you've already made, I won't, and you'll be annoyed about it.
This is for you if
- You're turning over $1M or more, with real money going out across several channels every month.
- You already have people doing the work. A coordinator, a manager or an agency.
- There's plenty of activity, and nobody owning the direction.
- You want a plan your team can run, not another pair of hands.
BEFORE YOU BOOK
THE THINGS PEOPLE ACTUALLY ASK ME.
So do I book a call or buy it?
Either works. Most people book the free Clarity Call first, so we both know the audit is the right thing before any money changes hands.
If you've already decided, skip the call and start your audit at the bottom of this page. I'll send your access checklist within a business day.
Are you going to tell me to fire my agency?
Probably not.
Most of the specialists I review are competent people doing the job they were engaged to do. The problem is usually that nobody has connected their work to one commercial direction.
If a supplier is not the right fit, I will tell you. If they are doing good work, I will tell you that too.
Do I have to work with you afterwards?
No. The Audit is complete on its own, everything in it is yours to keep, and there is no ongoing contract.
Some people take it and run it with their own team. Some hand sections to the specialists already working with them. Some ask me to stay on and steer it. Some need a different expert, and I help them work out what to look for. I take no referral commission from anyone I send you to.
You do not have to decide any of that now.
What if the data cannot be trusted?
That becomes part of the diagnosis.
I will show you what is unreliable, which decisions can still be made safely, and what needs repairing before anyone claims a return on anything.
What access do you need?
Read-only, wherever it is possible. Analytics, search, advertising, email, your ecommerce or booking system, and any reporting the business relies on.
I send one checklist with instructions for each. The fourteen business days start once access is verified, not when you pay.
Will you change things inside my accounts?
No. The Audit is diagnosis and direction.
I do not alter campaigns, tracking, websites, email flows or account settings as part of it.
What if my team cannot implement it?
Tell me on the call.
The Audit may still be worth doing, but I will be honest if what the business actually needs is someone steering it rather than a plan handed to a team without the room to run it.
THE NEXT STEP
BOOK A FREE CLARITY CALL.
Thirty minutes with me. I'll tell you what I think is going on and whether the audit is the right next step. If it isn't, you'll hear that too.
If we go ahead, the Clarity Audit is $2,950 + GST at the founding rate (it goes to $3,500 after my next three), with half to start. Already sure? Skip the call and start your audit
$2,950+ GST
Founding rate for my next three audits. After that it goes to $3,500 + GST. Pay $1,475 plus GST today, and the rest when your audit lands.
- Read-only access to your platforms, with instructions for each.
- The report, a recorded walkthrough, your action board and a call.
ALREADY SURE? SKIP THE CALL
Pop in your website and what's bugging you most. I'll send your access checklist within a business day, and the fourteen days start once access is sorted.
The audit finds and ranks the work. It doesn't include doing the work, managing your team or changing anything inside your accounts.
