AU$24 · INSTANT ACCESS
THE STOP LIST
Everyone wants a strategy. What most businesses need is permission to stop.
A 15-minute marketing cost-cutting diagnostic that shows you what to stop, what to fix and what deserves more of your time.
Founding release. The personal review is for the first 20 buyers. Complete your Stop List and send me the results. I’ll review them myself and tell you the first thing I would stop, at no additional cost and with no sales pitch.
NOBODY IS PAID TO TELL YOU TO STOP.
Your agency won’t suggest it. Your team won’t volunteer the thing they built. So it all keeps running.
Marketing accumulates. Every campaign, channel, app and habit stays on the list because removing it feels like going backwards.
Then everyone is busy, the budget is spread thin and nothing gets the attention it needed to work.
This does not ask you to analyse anything. It asks three questions you can answer from memory, then does the arithmetic you have been avoiding.
WHAT YOU GET
01
THE TOOL ITSELF
Your own working copy, online. Add every activity, answer three questions each, and it costs and sorts the lot as you type. Nothing to download or install.
02
WHERE TO FIND THE ANSWERS
For each question, exactly where to look and who to ask. Nothing needs analytics access.
03
THE FOUR LISTS
Stop now, fix or stop, leave alone, and the things that deserve more than they are getting. Each one costed, so you can see what stopping is worth.
04
THE AWKWARD CONVERSATION
Wording for telling an agency, a team member or yourself that something is stopping.
05
SAVE IT, AND COME BACK
It saves as you type. Email yourself a link to pick it up on another device, and save a PDF of the finished lists for your next marketing meeting.
06
A WORKED LINE, FIRST
The weekly newsletter, costed properly. Three hours a week at $85 an hour is about $13,000 a year. No sale you can trace to it, nobody has asked for it, and it has not changed in a year.
Two unflattering answers and it lands in the stop pile.
$24
One payment. You get the link straight after checkout.
- The interactive tool, plus a PDF of your finished lists.
- Works on Mac, Windows, iPad and phones. Nothing to install.
- No newsletter, no sequence. You bought a worksheet, not a relationship.
HOW IT'S DELIVERED
No file to download and nothing to install. The moment you pay, you get a link to your own working copy. Open it on a laptop or a phone, whatever is in front of you.
1. Set your hourly rate. Roughly what an hour of your team's time costs.
2. Add one line per activity. Three questions each, answered from memory. Fifteen minutes, start to finish.
3. Save the PDF. Your four lists, the real annual cost of each activity, and the total you would free up by stopping.
It saves as you type, so you can walk away and come back. There is a button to email yourself a link if you want to finish it somewhere else.
WANT ME TO DO IT WITH YOU?
The Clarity Snapshot puts my eyes on the whole business, and the stop list comes with it.
