FREE · FIFTEEN MINUTES
THE STOP LIST
Everyone wants a strategy. What most businesses need is permission to stop.
A 15-minute marketing cost-cutting check that shows you what to stop, what to fix and what deserves more of your time.
It's free. Pop your email in and I'll send it straight over.
NOBODY IS PAID TO TELL YOU TO STOP.
Your agency won’t suggest it. Your team won’t volunteer the thing they built. So it all keeps running.
Marketing accumulates. Every campaign, channel, app and habit stays on the list because removing it feels like going backwards.
Then everyone is busy, the budget is spread thin and nothing gets the attention it needed to work.
This does not ask you to analyse anything. It asks three questions you can answer from memory, then does the arithmetic you have been avoiding.
WHAT YOU GET
01
THE TOOL ITSELF
Your own working copy, online. Add every activity, answer three questions each, and it costs and sorts the lot as you type. Nothing to download or install.
02
THE FOUR LISTS
Stop now, fix or stop, leave alone, and the things that deserve more than they are getting. Each one costed, so you can see what stopping is worth.
03
SAVE IT, AND COME BACK
It saves as you type. Email yourself a link to pick it up on another device, and save a PDF of the finished lists for your next marketing meeting.
04
A WORKED LINE, FIRST
The weekly newsletter, costed properly. Three hours a week at $85 an hour is about $13,000 a year. No sale you can trace to it, nobody has asked for it, and it has not changed in a year.
Two unflattering answers and it lands in the stop pile.
FREE · FIFTEEN MINUTES
GET THE STOP LIST.
Three questions per activity and four costed lists at the end. Pop your email in and the link lands in your inbox.
- Works on a laptop, iPad or phone. Nothing to install.
- Saves as you go, plus a PDF of your finished lists.
- Fifteen minutes, answered from memory.
CHECK YOUR INBOX.
Your Stop List is on its way. If it isn't there in five minutes, have a look in your promotions or spam folder.
