{"product_id":"stop-list","title":"The Stop List","description":"\u003cp\u003eA 15-minute marketing cost-cutting diagnostic that shows you what to stop, what to fix and what deserves more of your time.\u003c\/p\u003e\u003cp\u003eNobody is paid to tell you to stop. Your agency won't suggest it. Your team won't volunteer the thing they built. So it all keeps running, the budget spreads thin, and nothing gets the attention it needed to work.\u003c\/p\u003e\u003ch3\u003eWhat you get\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe tool. Add every marketing activity, answer three questions from memory about each, and it costs and sorts the lot as you type\u003c\/li\u003e\n\u003cli\u003eWhere to find each answer and who to ask. Nothing needs analytics access\u003c\/li\u003e\n\u003cli\u003eThe four lists: stop now, fix or stop, leave alone, and the things that deserve more\u003c\/li\u003e\n\u003cli\u003eThe real annual cost of everything you are running, and the total you would free up by stopping\u003c\/li\u003e\n\u003cli\u003eA worked example, so you see a finished sheet before you start\u003c\/li\u003e\n\u003cli\u003eA PDF of your finished lists, ready for your next marketing meeting\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFounding release\u003c\/h3\u003e\u003cp\u003eComplete your Stop List and send me the results. I'll personally review them and tell you the first thing I would stop. No charge, no pitch. For the first 20 buyers.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNothing to download. You get a link to your own working copy the moment you buy. It opens on a laptop or a phone, saves as you type, and there is a button to email yourself a link if you want to finish it somewhere else.\u003c\/em\u003e\u003c\/p\u003e","brand":"Brand Tales","offers":[{"title":"Default Title","offer_id":52751709700378,"sku":"BT-STOPLIST","price":24.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/4303\/6698\/files\/01-the-stop-list.png?v=1787917101","url":"https:\/\/brandtales.agency\/products\/stop-list","provider":"Brand Tales","version":"1.0","type":"link"}